Piero Superchi embarks on his first
venture in the world of watchmaking.
The turning point when first
Gerald Genta and then IWC
Stefano joins his father in the business.
The Superchi play a part in the commercial rebirth of one of the longest-standing and noble
brands of German watchmaking: A. Lange & Söhne.
2002-2010 Parmigiani Fleurer
2004 GREUBEL FORSEY
SCATOLA DEL TEMPO
Tempo Prezioso is the result of the true passion for high-end watchmaking which has always fascinated and involved both father and son.
A flexible and dynamic company which knows how to find out the best in the horological field, a talent supported by a long experience
over the years in representing brands such as IWC, Gérald Genta and A. Lange & Söhne in Italy.
Tempo Prezioso was founded following the acquisition, in 2001, of the brands IWC and A. Lange & Söhne by the Richemont Group.
During their adventure, Piero and Stefano Superchi, who manage Tempo Prezioso, have introduced some of the most important independent brands in Italy,
such as Parmigiani Fleurieur, Hautlence and Greubel Forsey.
In 2013, the family’s good taste and intuition allowed Tempo Prezioso to secure the distribution of Habring2:
this young and independent Austrian brand has won, in a very short time, prestigious international awards, a privilege for the most talented Swiss watchmakers.
At the beginning of 2014, Tempo Prezioso signs the agreement with a new “revolutionary” independent brand:
Breva-Genève, the inventor of the world’s first wristwatch displaying time, altitude, weather forecasting, barometric pressure and equipped
with a fully sophisticated mechanical movement.
In the same year Tempo Prezioso starts the distribution, for the very first time, of Dietrich, a watch brand whose products
combine an affordable price with an extraordinary captivating design.
The passion of the Superchis doesn’t restrict to the watchmaking world but extends to all forms of luxury.
In effect a new prestigious brand enters the Italian market: Savelli-Genève.
During 2017, Swisskubik – leader in the watch-winders production makes its entrance, followed in 2018 by Scatola del Tempo.